SAN FRANCISCO (PRWEB) APRIL 02, 2019
Enterprises are aggressively adopting emerging technologies including artificial intelligence and machine learning and moving to increasingly popular offerings from companies delivering mission-critical applications over the Internet via cloud based software as a service (SaaS) business models. Moreover this trend is rapidly expanding into more industry verticals, and to geographies outside the US.
In response, solution providers are rapidly moving to offer cloud-based SaaS products incorporating those emerging technologies while expanding their go-to-market strategies to effectively target new geographies and market segments.
Managing the transition to cloud-based SaaS solutions and developing effective go-to-market strategies can be a challenge for companies using legacy business models or with limited experience entering new geographies and industry verticals. To ensure success, it’s important to have a trusted, experienced advisor – which is exactly what the newly launched – Marina Growth Strategies (MGS) consultancy team is offering.
Launched by veteran technology-industry CEO Andrew M. Miller, the team at San Francisco-based MGS leverages Miller’s decades of experience helping companies transition from conventional software licensing approaches to cloud-based SaaS models. MGS also provides strategic consulting services to companies expanding into new markets such as government, international (EMEA and APAC), and industry-specific verticals.
MGS customers include such recognized companies as BroadSoft (since acquired by Cisco), Samsung, Gigamon, Warburg Pincus, Highland Capital Partners, Insight Growth Ventures and others. MGS focuses on the enterprise/mobile and service provider marketplace.
“For solution providers, moving to a SaaS business model and targeting new market segments is complex and time intensive, especially as they begin to integrate emerging technologies, legacy data and equipment,” says Andy Miller. “At Marina Growth Strategies, our team is committed to ensuring our clients a smooth transition, delivering the SaaS benefits their customers expect across all targeted market segments and geographies.”
Besides sharing its cloud-based expertise, MGS helps companies understand and execute growth strategies through both direct and channel based go-to-market approaches, and provides best-in-class expertise for APAC, EMEA, federal, state and local market expansion. MGS has worked with multiple pre- and post-IPO companies, often focusing on specific geographic areas, or vertical markets to expand growth.
Miller previously served as CEO of teleconferencing companies Polycom and Tandberg, and in senior positions for technology and telecom companies including Cisco, IPC Systems and Monster Worldwide. He has been a director on four public company boards and collaborated on two successful enterprise communications IPOs. He founded the Andrew Miller Foundation in 2017 to increase awareness and financial support for under-recognized charitable organizations in the San Francisco Bay Area. Marina Growth Strategies donates a portion of its revenue to the Andrew Miller Foundation.
In addition to guest lecturing at UCLA, USC and Stanford, Miller has spoken at the World Economic Forum in Davos and has given keynote addresses at Microsoft’s Worldwide Mobile Congress and the Aspen Ideas Festival.